Words that Sell
This art of public speaking article title is the same as a famous book
by Richard Bayan that is used by marketing professionals around the
world. As I was looking through it the other day I realized that the
same kinds of words could be used to get the same kinds of effects.
We want to sell our ideas don't we? We want to increase our credibility
don't we? We want to move people to action don't we? These are all the
things that good advertising copywriters try to do in print with their
words. Judiciously using the phrases in this book will give you a more
scientific way to accomplish the goals of your speech. This art of
public speaking will give you the specific words and word phrases to
pick from to get a particular response from the audience.
Example: Let's say you are telling the audience about a good resource
that you want them to check out. You want to persuade them to seek it
out and take advantage of it. You might turn to the "Words that Sell"
book and go to the "Informative" section. There you would find words
and word phrases that mean valuable and informative. Choosing and
using the right words is part of the art of public speaking.
You might say:
"This resource will:
* take the guesswork out of ...
* expand your knowledge ...
* help to alter your perceptions of ...
* keep you abreast of ...
* give you new insight ...
* give you the hard facts ...
* keep you ahead of the game ...
There were 33 phrases in that section alone. This book will simplify
your work especially when you are searching for just the right thing to
say to make a particular point. In addition, it is an indispensable
tool to have around when you are writing copy for your promotional
material and website that advances your art of public speaking.
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