Cool Color Commentary
Flip Chart Color
As an artist in the art of public speaking you use color for maximum
- Black, blue and green inks have the greatest visibility.
- Blue is the most pleasing color to look at with red coming in second
(note: pleasing to look at and visibility are not the same)
- Do not do the whole chart in red ink.
- Avoid purple, brown, pink and yellow inks.
- Permanent markers give the most vivid color but dry out faster if you
leave the cap off. They also frequently bleed thru to the next page.
Forget trying to get the ink out of your clothes.
- Water colors are less vivid and squeak when you write. Ink will wash
out of clothing.
Use Color Thoughtfully
As an artist in the art of public speaking you catch people's eyes...
- Use bright colors for small graphics to make them stand out.
- Use subtle colors for large graphics so they don't overwhelm.
Use Color Psychologically
As an artist in the art of public speaking to change people's minds...
According to Greg Bandy in "Multimedia Presentation Design for the
Uninitiated" certain colors evoke certain emotions.
- RED = Brutal, Dangerous, Hot, Stop!
- DARK BLUE = Stable, Trustworthy, Calm
- LIGHT BLUE = Cool, Refreshing
- GRAY = Integrity, Neutral, Mature
- PURPLE = Regal, Mysterious
- GREEN = Organic, Healthy, New life, Go Money
- ORANGE / YELLOW = Sunny, Bright, Warm
- WHITE (if I make the example white you couldn't see it) = Pure,
- BLACK = Serious, Heavy, Profitable, Death Since "death" is a pretty
heavy way to end this section, I will give you a reference to find out
more about outstanding visual design.